Over the course of the past year I have visited websites as part of my own research and professional curiosity. What became evident to me is that charities can do more to leverage their websites to provide the public with information about social impact, operations, governance and financial health.
Highlighted below are 5 common areas I suggest charities focus on to ensure their website has robust content and promotes a culture a transparency.
You may determine particular measurements carry more weight of importance over another due to the nature of your organization’s purpose and operating model. Implicit in the list is the need to correlate data sets of one to another or multiple sets, therefore I encourage you to examine them collectively.
Charitable by Choice is excited to launch its new brand inspired by the iconic Alstroemeria flower, commonly known as the Peruvian Lily.
The Peruvian Lily symbolizes a devotion and mutual support between family, friends and community and serves as a reminder to us all the importance of being caring and charitable. It encourages the building of new relationships to branch out and develop a healthy social support network. Something Charitable by Choice inspires everyone to do every day.
The Muttart Foundation’s 2013 report, “Talking About Charities” speaks to the trust level Canadians have in their charities. While 79% of Canadians report having a lot or some trust in charities, there is a need to understand why 20% say they have little or no trust in charities. In my opinion, it’s the erosion of trust, accountability and health of the board team inside the organization that has rippled to the public arena.