Does Your Charity Website Leave Users Guessing?

As I review charity websites 3 common questions often emerge that, if addressed up front, can help educate the general public and respond to your inquisitive donor and stakeholder. Where is the organization headed? How are resources being used to get there? What leadership team is in place? In response to these questions I have shared some tips to improve web content...

Reimagine Your Case For Support

Today's donor wants more than a transactional relationship with a social cause, so let's shift our traditional view of the 'case for support' to a 'case for engagement'. Based on the model below, I have provided key suggestions for developing your traditional static case for support into a dynamic case for engagement. The model reflects an integrated approach using the traditional primary document along with your website, social media platforms and stakeholder engagement.