There is an abundance of advice about strategy and the how-to's of fundraising, however little time is spent on developing personal qualities, like empathy, patience, integrity, ability to motivate and good listening. These are qualities that can be improved over time and are essential to being an excellent fundraiser.
It takes many people to move a cause forward because every individual performance rests on the combined support of every employee, volunteer and donor. Charities need choirs not rockstars.
"...what is the vision/mission/purpose of the organization, what was the strategy to achieve the vision and mission, governance structure, what were the objectives for the year and what was accomplished (including challenges, risks, issues), financial and non-financial highlights and what is the organization's plan moving forward..." "Transparency and accuracy of the reporting is essential in telling the charity's story and building trust amongst stakeholders and donors."
Admittedly, I have in the past dropped cash in kettles, coin boxes and the hands of canvassers throughout December without question of how the donation will be handled or what level of direct impact will made upon the social cause.