As well written the PMG document can be, it is important to address a caveat to enable the Prospect Management Guidelines (PMG) and the team to achieve their intended purpose. The caveat being 'creating a culture of trust and transparency'. This can't be imbedded into the document per se, but cultivated by a committed group working together each and every day.
Over the course of the past year I have visited websites as part of my own research and professional curiosity. What became evident to me is that charities can do more to leverage their websites to provide the public with information about social impact, operations, governance and financial health. Highlighted below are 5 common areas I suggest charities focus on to ensure their website has robust content and promotes a culture a transparency.