Does Your Charity Website Leave Users Guessing?

As I review charity websites 3 common questions often emerge that, if addressed up front, can help educate the general public and respond to your inquisitive donor and stakeholder. Where is the organization headed? How are resources being used to get there? What leadership team is in place? In response to these questions I have shared some tips to improve web content...

Donor Prospect Management Guidelines Come With A Caveat

As well written the PMG document can be, it is important to address a caveat to enable the Prospect Management Guidelines (PMG) and the team to achieve their intended purpose. The caveat being 'creating a culture of trust and transparency'. This can't be imbedded into the document per se, but cultivated by a committed group working together each and every day.