"...what is the vision/mission/purpose of the organization, what was the strategy to achieve the vision and mission, governance structure, what were the objectives for the year and what was accomplished (including challenges, risks, issues), financial and non-financial highlights and what is the organization's plan moving forward..." "Transparency and accuracy of the reporting is essential in telling the charity's story and building trust amongst stakeholders and donors."
Over the course of the past year I have visited websites as part of my own research and professional curiosity. What became evident to me is that charities can do more to leverage their websites to provide the public with information about social impact, operations, governance and financial health. Highlighted below are 5 common areas I suggest charities focus on to ensure their website has robust content and promotes a culture a transparency.
You may determine particular measurements carry more weight of importance over another due to the nature of your organization's purpose and operating model. Implicit in the list is the need to correlate data sets of one to another or multiple sets, therefore I encourage you to examine them collectively.
Nonprofit executives and board volunteers today are leading organizations through a time of rapid change and challenge. To succeed in this new era our organizations need to embrace a continuous improvement mindset and seek ways to become better in all areas of our work.