As well written the PMG document can be, it is important to address a caveat to enable the Prospect Management Guidelines (PMG) and the team to achieve their intended purpose. The caveat being 'creating a culture of trust and transparency'. This can't be imbedded into the document per se, but cultivated by a committed group working together each and every day.
If you're like most executives leading a small charity you grapple with the need to increase the brand awareness and the financial pressure of operating, specifically how these challenges relate to any level of annual investment in brand marketing. Here are 8 tips to help you build your charity's brand.