As I review charity websites 3 common questions often emerge that, if addressed up front, can help educate the general public and respond to your inquisitive donor and stakeholder. Where is the organization headed? How are resources being used to get there? What leadership team is in place? In response to these questions I have shared some tips to improve web content...
There is an abundance of advice about strategy and the how-to's of fundraising, however little time is spent on developing personal qualities, like empathy, patience, integrity, ability to motivate and good listening. These are qualities that can be improved over time and are essential to being an excellent fundraiser.
In 2014 Burger King and 3G International acquired Tim Hortons to form the third-largest restaurant brand in the world. Promises of operating as an independent entity franchisees expected it was, on the most part business as usual. Corporate social responsibility (CSR) has always been part of the Tim Hortons DNA long before CSR was ever a thing in the nonprofit or private sector. Charitable contributions could now be in jeopardy....
Sometimes people attempt to meet the needs of family members, employers, children, friends, or society in general before meeting their own needs, and working to please and care for others often interferes with one's self-care routine and can take a toll on a person's well-being.
It takes many people to move a cause forward because every individual performance rests on the combined support of every employee, volunteer and donor. Charities need choirs not rockstars.
I may be an outlier on the debate that charity success should NOT be measured by a percentage of administrative overhead or specifically using the traditional 10% marker. So, let me share some of my thoughts why...
As well written the PMG document can be, it is important to address a caveat to enable the Prospect Management Guidelines (PMG) and the team to achieve their intended purpose. The caveat being 'creating a culture of trust and transparency'. This can't be imbedded into the document per se, but cultivated by a committed group working together each and every day.
"...what is the vision/mission/purpose of the organization, what was the strategy to achieve the vision and mission, governance structure, what were the objectives for the year and what was accomplished (including challenges, risks, issues), financial and non-financial highlights and what is the organization's plan moving forward..." "Transparency and accuracy of the reporting is essential in telling the charity's story and building trust amongst stakeholders and donors."
Admittedly, I have in the past dropped cash in kettles, coin boxes and the hands of canvassers throughout December without question of how the donation will be handled or what level of direct impact will made upon the social cause.
“Adolescents are particularly vulnerable to certain health issues. The top three causes of death among adolescents are road traffic injuries, AIDS-related illnesses and suicide." - WHO and UNAIDS, October 6, 2015