Category: Innovation

Heart & Stroke proclaims a big change | Marketing Magazine

In 2011, Heart & Stroke’s various provincial associations amalgamated into one national organization. This branding move is to help create a more consistent approach, including across its major fundraising programs, such as Jump Rope for Heart.

The organization also teamed up with Huge in Toronto to redesign its website for a cleaner approach, also creating groups like “donors,” “health seekers,” and “volunteers” for a more personalized user experience.

New Financial Literacy Education Policy – Opportunity or Threat?

The Ontario Ministry of Education reports “approximately 700,000 students attend more than 850 publicly funded secondary schools in Ontario.” With these sizable numbers the significance of a Ministry policy and standardized financial literacy curriculum is profound and I imagine it will present unprecedented opportunity and threat for the Ontario [aforementioned] charities related to policy, access to schools, fundraising and the recruitment of volunteer mentors to deliver their programs.

Big Festival For Little People

The WeeFestival emerged, “Out of a passionate belief that children in their early years of development should be exposed to aesthetically-rich and stimulating arts artistic experiences…. “

Brand Building Tips for the Small Charity

If you’re like most executives leading a small charity you grapple with the need to increase the brand awareness and the financial pressure of operating, specifically how these challenges relate to any level of annual investment in brand marketing. Here are 8 tips to help you build your charity’s brand.

7 Tips to Achieve a High Impact Fundraising Gala

In the final preparation remember to take time to pump up your team, thank them for what they have done and will do to make the event a success.

15 Tips for Producing a Fundraising Gala

Unless you are going for a medieval feast theme keep your theme balanced and simple so not to overshadow the purpose of your event. Themes can provide inspiration for speeches, menu, propping of the space, event visual identify and creative collateral material.
Here are 15 helpful tips on how to produce a fundraising gala.

Who’s Coming to Dinner? Tips for Planning a Fundraising Gala

Great galas stand out above many other fundraising events if they compel people to attend, elevate your cause and garner donor support long after the event.

Why Do Some Charities Merge, While Others Hold Back?

Mergers make good business sense for charities facing significant change in the market.

Youth Summer Company Program Set for Success

Strong partners collaborating to tackle youth unemployment and work readiness in real, tangible ways.