Category: Brand Marketing

Heart & Stroke proclaims a big change | Marketing Magazine

In 2011, Heart & Stroke’s various provincial associations amalgamated into one national organization. This branding move is to help create a more consistent approach, including across its major fundraising programs, such as Jump Rope for Heart.

The organization also teamed up with Huge in Toronto to redesign its website for a cleaner approach, also creating groups like “donors,” “health seekers,” and “volunteers” for a more personalized user experience.

How To Increase Your Charity’s Transparency Online

Over the course of the past year I have visited websites as part of my own research and professional curiosity. What became evident to me is that charities can do more to leverage their websites to provide the public with information about social impact, operations, governance and financial health.

Highlighted below are 5 common areas I suggest charities focus on to ensure their website has robust content and promotes a culture a transparency.

We’re Launching Our New Brand

Charitable by Choice is excited to launch its new brand inspired by the iconic Alstroemeria flower, commonly known as the Peruvian Lily.

The Peruvian Lily symbolizes a devotion and mutual support between family, friends and community and serves as a reminder to us all the importance of being caring and charitable. It encourages the building of new relationships to branch out and develop a healthy social support network. Something Charitable by Choice inspires everyone to do every day.

Make Workplace Diversity and Inclusion A Priority

With over 1.3 million people working in over 89,000 charitable and nonprofit organizations in Canada, the sector is a dynamic and caring place to work with a reach well beyond its local and national borders. Imagine the collective power of positive change that could ripple globally if all Canadian charities made workplace diversity and inclusion a greater priority.

Brand Building Tips for the Small Charity

If you’re like most executives leading a small charity you grapple with the need to increase the brand awareness and the financial pressure of operating, specifically how these challenges relate to any level of annual investment in brand marketing. Here are 8 tips to help you build your charity’s brand.