While charities have been publishing annual reports for many years, the leading charities have learned how to leverage the reporting to retain and attract stakeholders and donors to support the cause. Their success, in my opinion, is found in their ability to 'tell their story' in a compelling way, while being accountable and transparent when reporting significant activities (the good and the bad) of the past year.
As I review charity websites 3 common questions often emerge that, if addressed up front, can help educate the general public and respond to your inquisitive donor and stakeholder. Where is the organization headed? How are resources being used to get there? What leadership team is in place? In response to these questions I have shared some tips to improve web content...
In 2014 Burger King and 3G International acquired Tim Hortons to form the third-largest restaurant brand in the world. Promises of operating as an independent entity franchisees expected it was, on the most part business as usual. Corporate social responsibility (CSR) has always been part of the Tim Hortons DNA long before CSR was ever a thing in the nonprofit or private sector. Charitable contributions could now be in jeopardy....
In 2011, Heart & Stroke’s various provincial associations amalgamated into one national organization. This branding move is to help create a more consistent approach, including across its major fundraising programs, such as Jump Rope for Heart. The organization also teamed up with Huge in Toronto to redesign its website for a cleaner approach, also creating groups like “donors,” “health seekers,” and “volunteers” for a more personalized user experience.
Over the course of the past year I have visited websites as part of my own research and professional curiosity. What became evident to me is that charities can do more to leverage their websites to provide the public with information about social impact, operations, governance and financial health. Highlighted below are 5 common areas I suggest charities focus on to ensure their website has robust content and promotes a culture a transparency.
Charitable by Choice is excited to launch its new brand inspired by the iconic Alstroemeria flower, commonly known as the Peruvian Lily. The Peruvian Lily symbolizes a devotion and mutual support between family, friends and community and serves as a reminder to us all the importance of being caring and charitable. It encourages the building of new relationships to branch out and develop a healthy social support network. Something Charitable by Choice inspires everyone to do every day.
With over 1.3 million people working in over 89,000 charitable and nonprofit organizations in Canada, the sector is a dynamic and caring place to work with a reach well beyond its local and national borders. Imagine the collective power of positive change that could ripple globally if all Canadian charities made workplace diversity and inclusion a greater priority.
If you're like most executives leading a small charity you grapple with the need to increase the brand awareness and the financial pressure of operating, specifically how these challenges relate to any level of annual investment in brand marketing. Here are 8 tips to help you build your charity's brand.