Welcome to Charitable by Choice, the primary blog where I share my thoughts, opinions and ideas on a variety of topics related to the nonprofit sector. I am passionate about the strategic and prudent transformation and growth of nonprofit organizations to better serve our communities.

By sharing my insights and experiences, it’s my aim to engage individuals (active donors or volunteers), nonprofits (registered charities, nonprofits and industry associations) and enterprises (private sector corporations, social enterprises) to build a stronger nonprofit and charitable sector.

Did you know?

  • Canada’s charitable and nonprofit sector is the 2nd largest in the world; the Netherlands is the largest; the United States is the 5th
  • there are an estimated 170,000 nonprofits and charities in Canada
  • half of these (54%) are run entirely by volunteers
  • 2 million people are employed by these organizations representing 11.1% of the economically active population
  • the sector represents $106 billion or 8.1% of the GDP (larger than the automotive or manufacturing industries)
  • smaller provinces have a higher number of organizations relative to their populations
  • the top 1% of organizations command 60% of all revenues

Source: Imagine Canada (2017)

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Let’s encourage more people to be charitable and together build more vibrant communities.


Keith Publicover | About the Author | LinkedIn Profile

JACAN Head shotConsultant | Interim Executive | Fundraiser   With diverse executive leadership experience in strategic development, integrated marketing and change management, I am an adaptable, compassionate and purpose-driven leader. As a collaborative individual, it is important to me to inspire superior performance by developing and coaching others across the sector.

I have held executive roles with some of Canada’s most reputable nonprofit sector brands, including: Tim Hortons (Foundation), YMCA, StFX University, Canadian Business Hall of Fame and JA Canada, as well as being the President/ Partner of a boutique experiential marketing agency. Having brought an entrepreneurial and creative sensibility and approach to my professional roles, I have successfully integrated innovative products, fundraising campaigns, and client-service programs to elevate organizations and create long-lasting social impact.

As energetic community volunteer, I have served on the governance boards of Brigadoon Children’s Village, Music Nova Scotia and the Ontario Camping Association, in addition to contributing to various nonprofit international committees. A seasoned and effective international speaker and educator, I also provide insights through the charitablebychoice.com blog  to stimulate conversation and support to build a more effective nonprofit sector.

For consultant services info click: Consultancy


Thanks to Unsplash and their photographers for the many images on this website.