Heart & Stroke proclaims a big change | Marketing Magazine

In 2011, Heart & Stroke’s various provincial associations amalgamated into one national organization. This branding move is to help create a more consistent approach, including across its major fundraising programs, such as Jump Rope for Heart. The organization also teamed up with Huge in Toronto to redesign its website for a cleaner approach, also creating groups like “donors,” “health seekers,” and “volunteers” for a more personalized user experience.

Report on Canada’s national housing strategy released | Toronto Star

“Canada needs a National Housing Strategy as a vehicle for social inclusion,” Minister Jean-Yves Duclos said in a written statement in the report. “Affordable housing can connect individuals with the facilities and services they need to build secure, productive and meaningful lives for themselves,” said Duclos, Minister of Families, Children and Social Development.

New Financial Literacy Education Policy – Opportunity or Threat?

The Ontario Ministry of Education reports "approximately 700,000 students attend more than 850 publicly funded secondary schools in Ontario." With these sizable numbers the significance of a Ministry policy and standardized financial literacy curriculum is profound and I imagine it will present unprecedented opportunity and threat for the Ontario [aforementioned] charities related to policy, access to schools, fundraising and the recruitment of volunteer mentors to deliver their programs.

A Time to Remember, A Time To Give

On November 11, Canadians will pause at 11:00 o'clock to remember the fallen men and women who lost their lives in wars dating back to the First World War. Remembrance Day is a time to honor those who made the ultimate sacrifice for all Canadians to continue to enjoy the freedoms we value. This is also a time to give.

How To Increase Your Charity’s Transparency Online

Over the course of the past year I have visited websites as part of my own research and professional curiosity. What became evident to me is that charities can do more to leverage their websites to provide the public with information about social impact, operations, governance and financial health. Highlighted below are 5 common areas I suggest charities focus on to ensure their website has robust content and promotes a culture a transparency.